What is a banner ad? It is a type of online advertising that is delivered via ad server.. Just like traditional ads, its purpose is to inform the potential customer of the product or service, as well as why they should select it. If you routinely visit the internet, you can't help but notice them because they're everywhere you look, and they come in a variety of sizes and layouts, such as rectangles and squares. They are present when you open the popular websites and when you log into your web-based email addresses.
So, how can this form of advertising help in your MLM business? Banner advertising is regarded as an effective means of advertising and widely used in marketing campaigns. If done the right way and in its best form, banner ads can generate a lot of quality leads to your website. On the other hand, if they are not managed correctly, it could turn out to be just a waste in investment and loss of your hard-earned money. The other forms of paid advertising to gain more leads in MLM, aside from banner ads, are media buys, solo ads and Pay per Click (PPC) campaigns.
Steps to Start Paid Advertising for Your MLM Business: Banner Ads
Sign up for a Google AdWords account.
The first step is to sign up on the Google AdWords platform
This will allow you to create and manage your ads, as well as get access to more detailed analytics of their performance over time.
Choose your ad campaign.
Within Google AdWords, there are different types of ads you can create for free or paid campaigns. To get started with banner ads, take advantage of the standard text and display advertisements that sit above search results.
Choose your keywords.
You now have access to Google's massive search engine, where you can choose the words and phrases that potential customers are likely using when they're searching for a product or service like yours. For example, if you sell skin care products targeted towards women of color, consider targeting searches such as "black skin" and "dark skin".
Set up your banner ad.
Within Google AdWords, you can choose from pre-made templates for banner ads or create a custom one based on the information above. Make sure to include call to actions that will drive potential customers towards clicking through and visiting your site.
Set up your daily budget.
Since banner ads are not as valuable as search engine optimization, you may want to set a lower daily budget for these types of ads -- especially if you're on the free plan. If done correctly, it's possible to run banner ad campaigns with very low budgets and still see results over time.
Set your campaign's duration.
You can choose how long you'd like this ad to run, but keep in mind that it is possible to pause and restart campaigns at any time -- so if the budget runs out before you're satisfied with results, simply stop running ads for a while until more cash becomes available.
Review your ad.
Spend some time reviewing the finished product before deciding to publish it -- you can always make edits if necessary, so don't feel pressured into launching something that isn't perfect for your needs just because of a deadline.
Launch your ad!
Once you're ready to launch the campaign, click "Publish" and watch as traffic starts pouring in for you. You can check back on the AdWords platform for updated analytics over time, which will help inform how (and when) future decisions regarding banner ads should be made.
Track your results.
While Google AdWords provides some basic analytics, you'll want to consider using a free tool like Bitly or Google Analytics to track the performance of individual ads over time and map out which ones are bringing in more traffic than others -- this will help inform future decisions about which types of banner ads should be created and where they should be placed for optimal results.
Just like search engine optimization, banner ads are something that can be tweaked and improved over time -- so keep working at it to find out what works best for your audience.
Optimize and evaluate.
One of the keys to success with paid advertising in general is optimizing and evaluating -- so keep checking in for new ideas on how to improve banner ad performance, whether it's by tweaking which keywords are used or experimenting with different types of creatives (graphics vs video ads).
Get creative and try new things.
If you notice that certain types of banner ads are outperforming others, but aren't sure why, keep experimenting until you find out! It's all about trial and error to get the most bang for your buck in this case.
Rinse and repeat.
Once you've finished one campaign, go ahead and create another -- then continue to find ways to improve your results with each new round of ads until you have a winning combination that will bring in consistent revenue for your MLM business. Keep experimenting so that the money keeps rolling in!
Congrats! You now know what it takes to start paid advertising for an MLM company using banner ads as part of your marketing strategy! Feel free to reach out if you need any guidance or assistance along the way!