Do you need to generate more sales leads? If so, then this blog post is for you. In the past, many businesses were only able to create a physical presence and hope that they can sell their products or services. Today, we live in an age where anyone with a computer has the ability to reach millions of potential customers across the globe with just one click! One example of how marketing has changed for businesses is YouTube. Did you know that there are over 1 billion monthly viewers on YouTube? This means that if your company offers any type of service or product that people might be interested in, then you should consider posting videos on this site as it will help increase your chance at generating free high-quality sales leads!
What is YouTube?
YouTube is a video sharing website that was founded in 2005 by three former PayPal employees. Google bought the site in 2006 and has since transformed it into one of the top sites on the entire Internet today!
Why should your business use YouTube?
If you own a local company, then there's no doubt about it - you need to be using this resource if you want generate more sales leads . Why should you consider posting videos on YouTube? Well, for starters, every minute over 500 hours of content are uploaded onto this site! This means that people from all across the world will have access to free information regarding whatever products or services your company offers. In other words, when someone searches for anything related to your company sells (i.e. dog food, lawn mowers), your video will come up. You can bet that if people are searching for information about the products or services you offer on YouTube, they're probably in need of them! This is why it's so important to post videos on this site as it gives you an opportunity to have a potential customer seize their interest and then turn into a lead by simply watching your business' video.
How does YouTube work?
Using YouTube is very simple. You do not need to have a ton of technical knowledge or be an SEO wizard in order for you to benefit from this site. In fact, all you really need is a video camera and/or smartphone to get started! Once your business has created its own account on the website, it's time to start posting videos. In order to get the most out of your videos, it's important that you use keywords related to what your company does in a consistent manner throughout each video so YouTube knows how best to rank them for searches . Ranking is very important because when someone types in words or phrases into the search bar on this site, they will be presented with a list of results. The higher your video is ranked for a given keyword or phrase, the more likely someone will be to watch it and potentially turn into a lead by doing so!
Ways to Get Free High-Quality Sales Leads using YouTube
Create your business' YouTube account
To get started on creating a video, you'll need to first create an account for your company on this website. This is very simple and should only take you a few minutes or less! All you have to do is go onto the main page of YouTube , click "Sign Up" in at the top right-hand corner of the page, enter your email address, choose a password and confirm it. Once you've created your account on YouTube, make sure to check out our blog post about the best practices for setting up an effective business' social media presence!
Create a video for your business
The next step is to create the actual video. This can be done on either your smartphone or computer and should only take you a few minutes to complete!
Here are some ideas of what type of videos would work best if you're trying to generate sales leads using YouTube:
Product Demos : If your company sells a product, then you should consider shooting a video that showcases how your product works and why people would want to buy it. This is especially effective if your company sells high-ticket items as this will give potential customers the chance to see first hand what their experience with purchasing from you would be like before they ever even step foot into your store .
Post the video to YouTube
Once you've created a video, it's time for your business to upload that content onto its own YouTube channel. This is a very simple process that should take less than a minute to complete. All you have to do is go onto the main page of YouTube , click "Upload" at the top of the page and follow the prompts. Once you've finished uploading a video, it's time to start getting those views!
Optimize your videos
It's very important to optimize the video you upload in order for it to be best seen by YouTube users. You'll want to make sure that you have a consistent keyword usage throughout each of your videos so the site knows how best to rank them when searches are made! Make sure not only use keywords within the titles, tags, and descriptions of your videos but also within the actual content. This is because YouTube uses all three of these things to rank each video for certain keywords, so you'll want to make sure that they're uniform across every single one!
Promote your videos
Once you've uploaded a video, it's time to start promoting it. First and foremost, make sure that you create links from all of the social media platforms you use back to YouTube with each one pointing to a video on your channel! You can even go as far as creating custom graphics for those pages linking back to your YouTube videos. In addition to promoting your YouTube channel on social media, make sure you also promote each individual video across all of the other marketing channels that you use!
Measure your results
Finally, it's important to set up analytic tools that will help you measure the effectiveness of each video on YouTube. You can easily do this by creating an account on either Google Analytics or Facebooks' Pixel . Both are very easy to use and should only take a few minutes at most! Once you've finished setting up these analytics tools, you can go back to them and check out which videos are receiving the most traffic as well as how much time people spend watching each one. This will allow you to focus more of your efforts on those particular videos in order to see an increase in leads being generated from YouTube!
Use YouTube ads
Another great way to generate leads using YouTube is through the use of paid advertising. If you've got a decent sized marketing budget and want to receive as many views on your videos, then we highly recommend that you consider running an ad campaign! The best part about this channel is how easy it is for anyone with any type of business to quickly set up an ad. All you have to do is go onto the YouTube homepage , click "Creator Studio" at the top of your screen, and then select "Channel." Once there, just follow the prompts until you're able to tweak everything for your campaign!
Use a call to action
The final way that you can get more leads from YouTube is by using a call to action. This will push customers towards either subscribing or buying your product! It's very easy for anyone with any type of business, non-profit organization, etc. to place one on their videos - all you have do is click the "Customization" button in your "Creator Studio." Once there, you'll be able to add an annotation (text overlay) on top of any video. You can either place a subscribe link or even something like "check out our website today!"
Now that you've finished reading this post, we hope that you have a better understanding of how to get free leads using YouTube! If any of the steps above seemed confusing or difficult, don't hesitate to contact us directly through our site and ask for help. We'd be more than happy to walk anyone who is looking into utilizing these strategies through their campaign so they can start seeing results as soon as possible.
