Facebook is one of the most prominent social networking sites today. Since the conception of its campus-based version, the site has already marked its place in the international scene. It seems obvious that there is no stopping Facebook from growing its market to the virtual community.
In the last eight years or so the creator and the site have already been through a lot of controversies but they made it through. While Facebook was initially intended as a social network platform only it has grown beyond this boundary and is now becoming the trend of online advertisement. Here are 7 top reasons why you should advertise on Facebook.
1. Facebook reaches the world.
It is no doubt that the site already reached millions of Internet users worldwide. Although some countries may have banned the site you can still have millions remaining audience to advertise your business.
2. Facebook has a responsible advertising policy.
If you read the site's policy in advertising, you can rest assured that the site is responsible for its members. It has good policy implementation and guidelines which give you the confidence of doing business on their site. It would be assuring to know that you are trying to market your business on a site that is as responsible as you are.
3. This social networking site can help you narrow or broaden your advertisement scope.
The scope is a basic essential in advertising. So if you are looking to have an international advertisement you can opt to check this with Facebook administrators. If you are an advertiser who is looking to launch locally, then you would also be able to do that. Facebook gives its members flexible options on how to do their business in accordance with their own preferences.
4. The site has specific demographics to reach your business target market.
Demographics provided on Facebook are already available. It makes it easier for you to reach out to your target audience say based on age, gender, or interests. You can easily match your business to the specific market you want to reach without too much work on your end.
5. Facebook provides a relatively equal advertising platform.
The equal advertising platform is shown through one company, one account policy. This is quite frankly an equal footing. All the companies and advertisements would be complying with only one set of guidelines. Thus both big and small businesses can compete against each other fair and square in advertising their products and services on Facebook.
6. Facebook allows control of the budget.
This is perhaps one of the best features of advertising on Facebook. You can opt to pay Facebook whenever your ads are shown (pay per ads view) or you can also choose if you would like your payment option to be pay per click, each time a potential client clicks your links, you would be paying Facebook. That is a good deal for online marketers as they could easily choose which program is most suitable for their business ads.
7. Facebook provides an easy interface to use in promoting your business.
Facebook does not need you to be a programmer or even a computer buff to set up your advertisement. There are actually quite a few steps only. You only need your short catchy sentence, in a grammatically correct form and the photo to go with your ads.
These 7 top reasons should be convincing enough for you to try advertising your business on Facebook. The potential market is just too big to ignore and the opportunities are definitely there waiting to be seized.
So what are you waiting for, start reaching out to the world through Facebook today! Advertising on Facebook has never been this easy.